Brand Design Firm – What You Need to Know

A branding firm is the creative power behind your company’s image. They’re responsible for creating a brand aesthetic and designing marketing collateral that tells your story consistently.

Use Ziflow to streamline your brand design process. Cut out back-and-forth email approvals and make changes more efficiently with tracked comments, annotation tools, and proofs.
Branding Strategy

Brand strategy is the big picture stuff — it defines your unique value proposition, who you want to be, and how you want to be perceived in the marketplace. It also helps you determine your positioning and messaging, and how you can best stand out from the competition.

A branding agency’s role is to design a visual identity that reflects your brand personality and values. This includes designing a logo, color palette and typography. They also help you develop a tone of voice and guidelines for consistent communication across different platforms and touchpoints.

Look for a firm that has a solid portfolio of work with clients in your industry. Also, make sure they use collaborative tools built for productivity and encourage exploration (within brand guidelines). This ensures that the final product reflects your vision.
Visual Identity

Visual identity is all the imagery and graphical information that represents a brand. It includes logos, color palettes and typography variations that identify a brand anywhere it appears.

Brand design firms help businesses develop and establish a complete visual identity that resonates with their target audience. They start by ensuring that a company’s branding strategy is in place. This is so that they can ensure consistency across all channels.

When consumers see the same look and feel when they encounter your company, it makes it easier for them to connect with your brand and build loyalty. It also supports a predictable customer experience, which helps to avoid confusion over time, even as your brand evolves.

A consistent visual identity is also 3.5x more likely to drive brand visibility, which is an important part of building customer trust and retention. To create an impactful visual identity, it’s important to know your company’s voice and tone, its personality, and the emotions you want to convey.
Website Design

Branding agencies need to have a solid website design, so they can showcase their work and connect with potential clients. These firms should have an easy-to-navigate site that includes a clear explanation of their process and the results they’ve delivered for clients. They should also have a robust client collaboration system that allows them to store and access digital proofs, approval decisions, and project files, even after initial designs are finalized.

One of the top branding agencies, Lounge Lizard, has a creative and unique website that provides a seamless user experience. The company has passionate Brandtenders and Marketing Mixologists that help companies achieve their goals. They helped Dylan’s Candy Bar increase online leads and reach 100% in-store capture by redesigning the website.

Another top branding agency, Luminary, offers an exceptional UX design and digital marketing strategy. They’ve helped clients increase their web traffic, boost conversions, and reduce bounce rates. For example, they designed a comprehensive product page for BetterCloud to boost demo sign-ups and improve navigation management.
Marketing Collateral

It’s no secret that every business needs marketing collateral. This type of media content promotes your brand and products so that consumers make informed purchase decisions and salespeople can influence profitable customer action. Collateral includes everything from physical marketing materials like posters and brochures to digital assets like e-magazines and video content.

Creating the right collateral for different audience segments is essential. If your audience is in the awareness stage, for example, you might want to develop collateral that emphasizes value over direct selling tactics.

If your audience is at the consideration or decision stage, on the other hand, you’ll likely want to highlight the specific features and benefits of your products. A well-crafted product catalog is one of the most effective forms of marketing collateral because it showcases your entire line of offerings in a visually appealing and easily digestible format. It’s also an excellent option for promoting complex products such as cars that require more technical specifications.