What Does an Advertising Company Do?

An advertising company is a business that creates and plans advertising campaigns for clients. They may also handle overall marketing strategies and promotions for clients.

One-stop-shop advertising agencies have teams of educated, experienced specialists who work in tandem on various aspects of a campaign. These include media planners, copywriters, and graphic designers.
Copywriting

Copywriting is the art of writing clear and concise copy that communicates a message. It involves researching your audience and creating content that aligns with your brand voice. It requires creativity, research skills, and excellent communication abilities.

Unlike intrusive advertising, copywriting can humanize your company and draw more qualified leads by providing valuable information to potential customers. It also uses social proof, such as customer endorsements and ratings, to increase trust and boost conversion rates.

A copywriter can help you create a marketing strategy that will meet your budget and goals. They will sit down with you and discuss your business needs and goals, then develop a plan to achieve those goals. They will then work with you to create compelling content and deliver it through the right channels.
Graphic Design

Graphic design is the process of combining text and images to communicate a message. It’s an essential part of marketing, as it helps businesses stay visible and connect with their audience on a more personal level.

One of the first steps in the design process is conducting market research. This helps the designer understand their audience and the product better, which can help them create more effective designs.

Once the designer has gathered all this information, they’ll start creating. They’ll work with the client to get feedback and double-check their design is up to the standards outlined in the creative brief. This ensures the final design matches the client’s expectations and is ready to be delivered. This is where the designers’ skills really come to play.
Social Media

Social media is an interactive technology that supports creation and sharing of information, ideas, opinions, interests and other forms of content through virtual communities and networks. It has become an essential part of everyday life with 4.7 billion users worldwide and has revolutionized commerce.

Social Media Research
Monitoring customer perception, needs and attitudes through various social media platforms is a vital activity for any business. It helps businesses understand their market, upgrade their knowledge based on changing circumstances and reposition their offerings accordingly. Such research also provides early warning signals in case of possible threats to the business. Unlike other research methods, this form of gathering intelligence is carried out on a real time basis thus preventing the data collected from becoming obsolete. This also ensures the business stays ahead of their competitors by identifying gaps in the market.